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Product details
File Size: 1523 KB
Print Length: 225 pages
Publisher: W. W. Norton & Company (January 17, 2010)
Publication Date: February 22, 2010
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0034N7JI6
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If you like to read about science in the mainstream media you have probably seen many articles about how the instincts which made human beings evolutionarily adaptive in the African savanna are having negative consequences in the modern West. As far as I can tell, this is the book that spawned the genre.Besides being written by a scientist rather than a journalist—Dr. Barrett is a psychologist at Harvard Medical School—you might wonder if there is any reason to read the original.The answer is a resounding yes. First, unlike the many paleo popularizers, Barrett’s account is light on speculation and strong on scientific fact. More significantly, Barrett has a somewhat radical vision of a reformed society which is lacking in most popular science stories.Noting that the sources of pleasure can be easily rewired in the human brain, Barrett envisions a society where people are nudged from unhealthy pleasure sources like sugar and television to vegetables and real social contact. In other words, less reruns of “Friends†and more real friends. Less Coke and cheeseburgers and more lean meat and cauliflower.Of course, these insights have moved into the mainstream of public discourse and are not as startling as they were when Barrett first made them. But reading the original source shows that these ideas do not stem from pop psychology but rather have a real scientific grounding. In short, they are not meant for interesting banter at parties frequented by millennial but could lead to real and lasting improvements in human society.
Found this in a remainder section of a shop in London (I was looking for it) and paid next to nothing for it. I don't understand why though, this is an eye opening book. The one thing I wanted was more examples of how supernormal stimuli is being harnessed and used against us, and also perhaps some guidelines about how a person might be able to use it on themselves to their own benefit.
When I picked up the book I did not have high hopes. I was very pleasantly surprised to read the first chapter about the Niko Tinbergen and Konrad Lorenz. I had read about them individually but not as in this telling of their long and happy relationship which bore intellectual fruits for both. A heart warming story. That was just the first chapter. The second chapter deals with our ideas on beauty, sex and attractiveness as derived from the concepts of sociobiology. The author's style is light yet the content comes across wonderfully. She is a capable write and I venture that she is a capable scientist as well because to describe something so well you have to fist understand it well.I am thoroughly enjoying reading this book and will sure to check out her other books.King Solomon's Ring (Routledge Classics)Curious Naturalist
Fascinating book, I read this in college for my evolutionary psychology course several years ago. To this day, I still site some of their ideas in conversations involving "why we instinctively do things that don't make sense". I consider it a must read for someone with a curious and open mind!
But I wish it could have been longer and more detailed about our evolved psychology. That being said, it is written in coherent and clear style. You don't need much background information to understand the book's argument.Anyone who is interesting in evolutionary psychology would really like this book.
This book starts off really well, but it quickly veers off from describing the stimuli and goes on a long rant full of moralizing and prescriptions. A shame, really
This book didn’t meet my expectations. The bibliography is very poor and the subject is not well developed. In summary, this is a ‘light cientific book’.
After reading this book I gave it to my fifteen year-old son to read, to try to stimulate an interest in evolutionary psychology.The author doesn't have enough material on supernormal stimuli to fill a book. Thus she was forced to1. Keep the book thin.2. Discuss other topics from evolutionary psychology, plus a couple unrelated topics that she finds interesting.These two factors make the book great for my kid, or anyone else without much prior exposure to evolutionary physchology. More focused and rigorous books can be long and tedious to read. This book is fun and entertaining.If you've already read a half-dozen books on evolutionary psychology, the two factors above make this book disappointing. This book will certainly teach you something new and give you a few new insights into topics that were already familiar. But you won't learn much about supernormal stimuli.
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