Get Free Ebook The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork, by Martina Flor
Get Free Ebook The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork, by Martina Flor
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The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork, by Martina Flor
Get Free Ebook The Golden Secrets of Lettering: Letter Design from First Sketch to Final Artwork, by Martina Flor
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Review
"A clever visual table of contents begins the book, and every page thereafter is dynamically filled with diagrams, photos, and many examples of lettering. Readers with at least some prior drawing experience are best poised to benefit from this highly educational art instruction book." - Library Journal, starred review"The Golden Secrets of Lettering is a must-have book for any designer or artist interested in the world of lettering. Martina's talents are on full display throughout the book, with handwritten captions explaining her thought process, lettering details and design tips." - Uppercase Magazine"If you've been itching to try your hand at lettering, then The Golden Secrets of Lettering by custom lettering and typography master Martina Flor would be an ideal starting place. It's a pleasure to flip through, admire the beautiful letterforms, and get inspired. This would make an incredible gift for any inspiring typographers." - Typo-Graphical
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About the Author
Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters. She grew up in Buenos Aires and studied in Spain and the Netherlands. Based now in Berlin, she works with a focus on type, lettering and illustration for clients all over the world. She is the founder of Letter Collections, co-founder of the project Lettering vs. Calligraphy and the creator of the series of workshops Good Type. Her work has been featured in many publications and she teaches and lectures extensively.
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Product details
Hardcover: 160 pages
Publisher: Princeton Architectural Press (April 18, 2017)
Language: English
ISBN-10: 9781616895730
ISBN-13: 978-1616895730
ASIN: 161689573X
Product Dimensions:
8.6 x 0.8 x 9.8 inches
Shipping Weight: 1.7 pounds (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
15 customer reviews
Amazon Best Sellers Rank:
#74,691 in Books (See Top 100 in Books)
I am a hand lettering artist with no graphic design background or anything like that. I've only skimmed the pages of this book so far, and I can't put it down. There is so much information and inspiration...it's amazing. I have read a few other lettering books, and they just kind of explain their processes and tools. Which is awesome, but this book really shows the breakdown of EVERYTHING. It talks about all of the technical terms of a letter, spacing between letters, different styles, and the business side of freelance lettering as well!!! This is a top 3 lettering book on my list without a doubt.
Really fun book to work with. Great tips and tricks, Beautiful looking on the inside.
I love this book yesterday and I just took a sneak peak of the content and I’m so excited. I have some other books about lettering but not as good as this one. I do recommend this book.
This book is just incredible!
This book is lovely and wonderful. I'm so happy that I bought it and highly recommend it to anyone interested in hand lettering or typography in general.
A new round of quality designer monographs and retrospectives are making waves again, with superb collections from Paula Scher, Chip Kidd, Aaron Draplin & House Industries. Perhaps through the influential popularity of online video conference talks and courses like CreativeLive, Skillshare or Masterclass, the desire to keep learning on ones own schedule has led to some outstanding "how-to" books from super skilled rockstar lettering artists like Jessica Hische, Ivan Castro and the latest from talented & prolific hand-letterer, Martina Flor.Rather than a best of portfolio or case study book (while that IS a key part, it’s not what leverages the content), “Golden Secrets of Lettering†is an inclusive, educational primer unlike the many technical Speedball-like/how-to Calligraphy books that are primarily filled with step-by-step photos or use repetition as way to learn. This book focuses on the thinking and craft of lettering (the “golden secretsâ€) from a modern day master using well-written and visually crafted explanations at an introductory-intermediate skill level. There’s a fair amount of her handwriting and sketches throughout that not only give you a personal tour of her process, it makes you feel like you've got exclusive access to her learning/teaching notes in a truly experiential way.The fundamental difference is the emphasis on learning and understanding first before developing execution or honing technique. It stresses the what and why before the how, with many “aha†moments brought to light as one reads through this easily digestible and enjoyable book. Numerous tips and thoughtful, detailed explanations in everyday language make this book a keeper and a valuable resource at any learning or experience level. It also inspires and urges one to practice practice practice, and to find his or her own unique lettering voice rather than copy a particular or singular direction of how to create lettering. Case in point is her encouragement to start sketching without the use of rulers or grid sheets, or sketchbooks. It’s all about working loose, relaxed and without any pressure towards permanence or rigid perfection. That all comes with experience, as spoken by someone well-versed in this craft.Flor also discusses the DNA of letterforms, relationship structures, and learning how to trust optics vs. mathematical measurement in common-sense language. Her succinct yet aspirational writing style makes understanding clear and lettering goals achievable for all. She also walks through the process of creating the cover lettering as well as the professional side of doing this for a living, making one aware of real-world challenges along the way. First released as a German edition, then quickly followed by English-language, there is an upcoming version for the Spanish market, ensuring that an introduction to Martina Flor’s secrets are heard in any language. Take note this book may not be for ALL lettering enthusiasts, particularly those who are at, or seek more technical, higher level details in lettering customization. I would turn to Tommy Thompson, Ivan Castro or Helm Wotzkow’s classic, “The Art of Hand Lettering†as well as curated Instagram or Pinterest boards as a resource for advanced lettering work. If this is the first book you ever read on lettering, it will definitely get you off to a good start!
I've waited so long for Lust Auf Lettering to come out in English. So much knowledge! Well worth the wait :).
Awesome book
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